By the end of this week I’ll be heading to Paradise Island in the Bahamas to attend the “Epic Practice” Scaling New Heights conference next week. Do you want to join me… for free?
Before I get to that and how that’s even possible at this late date, let me share why I literally spend thousands of dollars each year, take billable time away from serving my clients, and putting the rest of my life on hold to attend industry conferences.
In a sentence: Attending conferences is the catalyst that helps grow my business faster and more powerfully than anything else I do all year.
The first time I experienced this mysterious reality was back in 1995 when I finally mustered the courage (and scraped together the funds) to travel to a tiny conference in Memphis, TN for administrative freelancers while running my first home-based business.
As a result of that and subsequent annual conferences, I was hooked. I not only tripled my client base and my revenue, but I got inspired to design innovative solutions for my clients, found a lucrative niche, became a nationally published author, wrote my first book, and even successfully sold my business when I was ready to move on.
I’ve heard it said that when you invest in your professional development, you’ll reap (on average) three times that amount in return. In my experience, all things considered, it’s been closer to five times. Talk about a profitable investment!
By attending conferences, starting with that very first one, I’ve been able to not only consistently accelerate how fast I reach my goals, but continue to have amazing and totally unexpected opportunities come my way that I never would’ve been exposed to otherwise.
In fact, at this point, I feel as though I can’t afford NOT to attend at least a couple conferences a year. And in fact, by foolishly skipping Scaling New Heights a couple times over the past few years, I missed out on at least three key opportunities that I’m aware of. I really regret that loss.
But that doesn’t have to happen to you. Instead, L.E.A.R.N. why attending conferences is so very important to your bookkeeping business success going forward.
Leverage new software skills, get expert certifications, and learn proven best practices for a powerful advantage over your competition
Expand your perspective on what’s happening in our industry, and what new technology is coming on the horizon, so you can stay ahead of your clients’ needs and deliver premium level services
Automate and streamline your service delivery and workflow to increase your efficiency, capacity and profit margin simultaneously.
Cultivate Relationships with colleagues who can become powerful referral partners, inspire your success, and even turn into dear friends for life.
Network with software vendors and gain access to thought leaders to help shape how the tools we use and need most are developed, and find top level mentors who you would not otherwise ever be able to meet in person.
While it’s probably too late for you to attend Scaling New Heights 2016 in person (if you don’t already have your plans set) you can still get a taste of what it’s like by joining us for the free “Live Stream” sessions from the main stage starting Monday, May 23rd.
Included in the lineup are keynote speakers Daymond John from Shark Tank and Joe Woodard, who hosts this Intuit-centered extravaganza and key influencer in the QuickBooks ProAdvisor world.
I think you’ll also recognize two other keynote speakers from the webinars we’ve enjoyed together earlier this year: Mike Michalowicz, the author of Profit First, as well as Mark Wickersham, my favorite Value Pricing expert!
Side Note: Yes, in line with my advice above, I have already made definite plans to spend time with both Mike and Mark at the conference (and I guarantee that you will benefit as a result of those meetings in the months to come too! )
Here’s the Broadcast Schedule and the link to sign up (it’s free)
Do you feel attending a big conference like this in person is beyond your reach financially? Think again! This post and video I did a few months ago proves that EVERYONE can afford to attend at least one conference per year, using the simple plan I outline.
Will you be attending either SNH or another bookkeeping conference this year? If so, please comment below and let’s make plans to meet in person! I’d love to meet YOU either next week, or at another upcoming event.
If you regularly attend conferences, what benefits have resulted for you, either directly or indirectly? If you’re still not convinced they’re worth attending, what’s holding you back?