Comments on: A Powerful Way to Grow Your Referral Network http://thefreelancebookkeeper.com/blog/a-powerful-way-to-grow-your-referral-network/ Where professional bookkeepers create freedom by the numbers Tue, 31 Aug 2010 08:43:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kevin Halloran http://thefreelancebookkeeper.com/blog/a-powerful-way-to-grow-your-referral-network/comment-page-1/#comment-4913 Kevin Halloran Thu, 24 Dec 2009 12:03:36 +0000 http://thefreelancebookkeeper.com/blog/?p=337#comment-4913 Great article Gabrielle, and oh so true. I recently read an article where a study was cited that indicated over 60% of people attending a trade show event never received any follow up from the firms they had indicated an initial interest in. Not good, and Not Smart. Really good tip on using a personal email 1st to reconnect, rather than just adding someone directly to your newsletter. In addition to complying with regulations, from a marketing standpoint - it empowers the prospect - as they feel that they are in control of the relationship, rather than being "chased." A small but significant distiction. Keep them coming & Happiest of Holidays! Great article Gabrielle, and oh so true. I recently read an article where a study was cited that indicated over 60% of people attending a trade show event never received any follow up from the firms they had indicated an initial interest in. Not good, and Not Smart.

Really good tip on using a personal email 1st to reconnect, rather than just adding someone directly to your newsletter. In addition to complying with regulations, from a marketing standpoint – it empowers the prospect – as they feel that they are in control of the relationship, rather than being “chased.” A small but significant distiction.

Keep them coming & Happiest of Holidays!

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