Should You Specialize Your Bookkeeping Services? (And Why It Matters)

An important question facing you as freelance bookkeeper is… Are you going to specialize or will you remain a generalist? As a freelance bookkeeper, do you offer specialty services? Or do you offer any kind of bookkeeping to anyone who’s willing to pay you to do the work? Here’s three reasons why I strongly recommend ... ...

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Virtual Bookkeeper Tips: When Clients Resist Going Paperless

Have you hit resistance to transitioning your bookkeeping service business from in-person and on-site to working virtually from your office and through the Internet? You’re not alone, especially if your clients are primarily small, traditional mom & pop type businesses. In fact, one of the questions I hear most often from freelance bookkeepers who are ... ...

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The #1 Marketing Strategy for Freelance Bookkeepers

“How can I find new clients?” This is the question that, far and away, both new and seasoned bookkeepers consistently ask me. They are looking for effective ways to market their bookkeeping services, especially in this choppy economy. How about you? In reality, ALL of us need a steady stream of new prospects, whether you ... ...

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Q&A: What Type Of Clients Should You Look For When First Starting Out?

This is a VERY common question most often asked by those who are either just getting started, or who have been struggling to get their freelance bookkeeping business off the ground. It really can feel like a big mystery in the beginning: . Q: I am just starting my bookkeeping business and looking for new ... ...

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What Are You Really Offering Your Clients?

It’s an important question. I was reminded of this the other day when I happened to see an email that was sent to a potential bookkeeping client by an accountant. The email left the potential client confused and overwhelmed. And this is also how it goes when I see fellow freelance bookkeepers attempting to offer ... ...

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