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	<title>The Freelance Bookkeeper</title>
	<link>http://thefreelancebookkeeper.com/blog</link>
	<description>Where professional bookkeepers create freedom by the numbers</description>
	<lastBuildDate>Mon, 06 Sep 2010 18:58:46 +0000</lastBuildDate>
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		<title>How To Boost Your Bottom Line Online</title>
		<description><![CDATA[
			
				
			
		
What better way to kick off the Fall than by getting some useful  information on how to effectively promote your business and increase  your bottom line?
If that&#8217;s what you want, then you&#8217;ll want to read this article by my  favorite online marketing expert. It cuts to the chase to solve the  [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/how-to-boost-your-bottom-line-online/</link>
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		<title>What Are You Really Offering Your Clients?</title>
		<description><![CDATA[
			
				
			
		
It&#8217;s an important question.
I was reminded of this the other day when I happened to see an email that was sent to a potential bookkeeping client by an accountant.
The email left the potential client confused and overwhelmed. And this is also how it goes when I see fellow freelance bookkeepers attempting to offer their services [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/what-are-you-really-offering-your-clients/</link>
			</item>
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		<title>Is It Worth It To Use Social Media to Market Your Services?</title>
		<description><![CDATA[
			
				
			
		
That&#8217;s the question I&#8217;ve been asking.
Like me, I&#8217;m sure you&#8217;ve heard all the noise about the BIG claims of  mega-success by businesses who are using Social Media to promote their  businesses. But is it really just that &#8211; a lot of NOISE that doesn&#8217;t  mean a hill of beans in the real [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/is-it-worth-it-to-use-social-media-to-market-your-services/</link>
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		<title>When They Search, Can New Clients Find You?</title>
		<description><![CDATA[
			
				
			
		
An often overlooked way to get your phone ringing with calls from prospective new clients is by making sure you are where they are looking when they need help.
One of the first places people look for help is on the web, using search engines. The most popular ones are Google, Yahoo, and Bing (formerly MSN).
When [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/when-they-search-can-new-clients-find-you/</link>
			</item>
	<item>
		<title>Freelance Bookkeeping: Are You Keeping Up With The Times?</title>
		<description><![CDATA[
			
				
			
		
Recently an article was published in one of our industry organization&#8217;s newsletters that took me a bit by surprise. They claim to &#8220;raise your professional status as a bookkeeper by making sure you are up to date.&#8221; They touted that, &#8220;We also give freelancing bookkeeping tips, such as how to market and charge for freelance [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/freelance-bookkeeping-are-you-keeping-up-with-the-times/</link>
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		<title>How To Make Networking Work For YOU</title>
		<description><![CDATA[
			
				
			
		
In last month&#8217;s post, I made reference to the importance of having a concise statement that communicates exactly what you have to offer prospective new clients and referral partners, especially in a networking situation.
That got me thinking.
As freelance bookkeepers, knowing how to network (both online and offline) is probably THE most important marketing skill we [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/how-to-make-networking-work-for-you/</link>
			</item>
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		<title>Two Golden Nuggest to Attract More Clients</title>
		<description><![CDATA[
			
				
			
		
Even though you may consider yourself a freelance bookkeeper by profession, marketing must be one of your top priorities as a business owner. That&#8217;s because building your business is not something you do once and you&#8217;re done. It&#8217;s not static. Your business is constantly in the process of either growing or dying.
That&#8217;s why it&#8217;s important [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/two-golden-nuggest-to-attract-more-clients/</link>
			</item>
	<item>
		<title>Is Your Business Headed For The Clouds?</title>
		<description><![CDATA[
			
				
			
		
No, I&#8217;m not talking about your future hopes and goals for your bookkeeping business. I&#8217;m talking about all the buzz surrounding what&#8217;s called &#8220;cloud computing,&#8221; and how it is affecting the way we work with our clients.
Technology is moving quickly, and since the vast majority of freelance bookkeepers perform their services using a computer (as [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/is-your-business-headed-for-the-clouds/</link>
			</item>
	<item>
		<title>A Powerful Way to Grow Your Referral Network</title>
		<description><![CDATA[
			
				
			
		
The most effective way to market your freelance bookkeeping services is by building relationships. Word of mouth and referrals are what supply almost all bookkeeping and accounting businesses with their clients.
So how does one build the kind of relationships that grow a strong bookkeeping practice? There are many ways. Of course, face-to-face, as well as [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/a-powerful-way-to-grow-your-referral-network/</link>
			</item>
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		<title>What You Need to Know About Advertising Your Services Online</title>
		<description><![CDATA[
			
				
			
		
On December 1, 2009, recent changes to the Federal Trade Commission Act affecting online marketing, blogging and advertising will go into effect. The expanded regulations affect every US-based individual and business that sells or recommends products and services on the Internet. So if you have a website for your freelance bookkeeping business (and you should) [...]]]></description>
		<link>http://thefreelancebookkeeper.com/blog/what-you-need-to-know-about-advertising-your-services-online/</link>
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